When is Amazon Prime Day 2024? Dates, deals and what to know about summer sales event

Amazon's 10th Prime Day event takes place this week and promises millions of deals across more than 35 categories, including electronics, kitchen, apparel and beauty.

The two-day summer sales event officially starts at 12:01 a.m. PDT on Tuesday, July 16 and runs through Wednesday, July 17, according to the company, but Prime members have access to early savings.

Certain brands such as Nordic Track, Poppi Prebiotic Sodas, and Hatch are already offering deals for the event, and certain influencers started dropping deals on various products on July 8.

“Prime Day is a celebration of the value we bring to members all year long, and features millions of deals across more than 35 product categories as well as discounts on Amazon Devices, quality entertainment, groceries, travel, and more during the event,” said Jamil Ghani, vice president of Amazon Prime, in a news release.

“In fact, over the course of last year, Amazon customers saved nearly $24 billion from deals and coupons − with Prime members enjoying the vast majority of those savings − including over $2.5 billion during Prime Day 2023,” Ghani added in the news release.

Here's what you need to know about this summer's Prime Day event.

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When does Amazon Prime Day begin?

The sales event begins at 3 a.m. EDT/12:01 a.m. PDT on July 16.

How long does Amazon Prime Day last?

The event runs through July 17.

What items will be on sale as part of Amazon Prime Day?

Here are some early savings deals customers can take advantage of:

• Amazon Prime Video deals: Up to 50% off select shows and movies to rent or buy on Prime Video, plus deals on select channels via Prime Video Channels. Crunchyroll, Starz and MGM+ are available for $0.99 each per month for up to two months, and Prime members can get 50% off AMC+ and Paramount+ with Showtime for up to two months.
• Amazon device sales: Amazon says it is offering its lowest price ever on select Amazon devices, including Ring Battery Doorbell Plus, Blink Outdoor 4 multi-packs Fire TV Cube (3rd Gen), Kindle Scribe and Eero Max 7 mesh Wi-Fi systems. Shoppers can also save up to 68% on select Amazon devices, including Echo Show 8 (3rd Gen), Fire TV 2-Series, Insignia 50-inch Class F30 Series Smart Fire TV with Alexa Voice Remote, Fire HD 10 tablets, Fire HD 8 Kids, Luna controllers and Amazon Smart Plugs.
• Grocery deals: Amazon is offering coupons for $15 off on Amazon Fresh physical store purchases worth at least $75 from June 26 to July 15. Prime customers and shoppers with a registered EBT card who have not previously signed up can get three free months of Amazon’s grocery subscription.

Can you shop Amazon Prime Day without a membership?

The sales event is exclusively for Prime members. Eligible shoppers can sign up for a free 30-day trial before the event to take advantage of the event’s deals. 

How much is an Amazon Prime membership?

Amazon Prime costs $14.99 per month, or $139 per year. Subscribing to only Prime Video costs $8.99 per month. 

Students and shoppers between the ages of 18 and 24 can sign up for $7.49 per month, or $69 per year. 

How to access Amazon Prime Day exclusive deals

Prime members can get up to 40% off Sony Wireless Headphones, up to 30% off the Peloton Original Bike and Bike+, among other deals by requesting an invitation to access invite-only deals. 

Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].